The Ark has released a new album, no wait! a magazine called In full regalia. They take album selling to a whole new level by selling the album together with a 100 page magazine about the band. That way they take back some of the space that has been lost to digital downloads and put it in a new package on the magazine shelf's.
What do you think of this new way of selling albums? Read more about The Ark on their official website!
The Ark - Superstar [Swedish Television]
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